Case Study: Carolina Hurricanes build stronger fan engagement and drive ROI with Community

Carolina Hurricanes drive 30x ROI with Community

The Carolina Hurricanes hockey team sought a more personal and direct channel to engage with fans beyond their use of email and social media. Their challenge was to find a platform that could facilitate genuine two-way conversations and deepen relationships, moving away from simple broadcast tools. They chose the Community platform to implement a dedicated texting program.

Using Community, the team implemented personalized, one-to-one texting with fans, allowing for direct engagement and tailored messages. This solution drove significant results, including a 30x return on investment, click-through rates as high as 72%, and over $10,000 in sales from a single promotional text. The program also grew to over 56,000 subscribers, successfully making fans feel known and valued.

Carolina Hurricanes