Case Study: Brad Paisley connects with fans and boosts engagement with Community

Brad Paisley Cracks Beers with Hundreds of Fans

Brad Paisley needed a way to keep connecting with fans while live music was on hiatus. He used Community’s fan-messaging platform to stay in touch, share personal moments, and create new experiences beyond the stage.

With Community, Brad launched interactive text-to-join promotions like crashing fans’ Zoom calls and using location-based texting to connect with local supporters. Community helped him reach hundreds of fans, generate content for the “No I in Beer” music video, and spark a widely shared feel-good story that attracted national media attention.

Brad Paisley