Case Study: Berty Boy Productions keeps Bert Kreischer connected with fans using Community

Berty Boy Productions reaches 44K+ fans with 30% CTR using Community

Berty Boy Productions, the team for top-grossing comic Bert Kreischer, faced the challenge of maintaining authentic, direct connections with a massive and growing fanbase across multiple platforms. They needed a cost-effective texting solution from a vendor that could facilitate casual, two-way communication without feeling corporate or scripted. They turned to the vendor Community to implement its platform.

Using Community's platform, the team was able to share targeted tour dates, send real-time merch alerts, and deliver personal messages. This solution from Community yielded strong results, including a 30% average click-through rate and directly attributed merchandise sales. The program built an active community of over 44,000 subscribers, creating a consistent, direct connection with fans.

Berty Boy Productions