Case Study: Johnny 2 Phones achieves 43% CTR and 57% Community growth with Community

Artist Johnny 2 Phones Gives His Community First Access To New Single

Johnny 2 Phones, the artist behind tracks like “Rescue” and “Piss Me Off,” wanted a better way to launch his new single directly to fans without relying on social media algorithms. He turned to Community and its text-message audience segmentation tools to reach his most engaged followers and drive first access to the release.

Using Community, Johnny 2 Phones asked fans to text a keyword to join a dedicated group, then segmented members by their preferred streaming platform to send personalized links. The campaign delivered a 43% click-through rate and grew his Community by 57% in just four days, giving him direct text access to superfans and a more personalized release experience.

Johnny 2 Phones