Case Study: WAY engages Weeknd fans with an immersive tour activation by Community Agency

Way generates 1,813 videos across 35 tour stops with Community Agency

The customer, WAY, partnered with the vendor Community Agency to create a consumer activation for The Weeknd's US tour. Their challenge was to design an immersive experience that would introduce fans to WAY's mission of redefining success and foster a deep emotional connection with the brand, particularly resonating with creatives and those with learning differences.

Community Agency developed a music-studio-inspired activation booth where fans could record video testimonials answering "What Inspires You." The solution featured educational content with influential figures and was amplified across WAY's social channels. This strategy by Community Agency was highly successful, generating 1,813 videos and over 4,000 consumer interactions across 35 tour events.

Way