Case Study: SC Johnson boosts engagement with Scrubbing Bubbles Rule the Throne Trivia by Community Agency

SC Johnson drives 52,831 participants with Community Agency

Community Agency worked with SC Johnson to address a challenge where young consumers were increasingly using all-purpose cleaners instead of specialized bathroom products. The client needed to combat this millennial overreliance and demonstrate the superior quality of their Scrubbing Bubbles brand.

The solution implemented by Community Agency was the creation of "Scrubbing Bubbles Rule the Throne Trivia," an online bathroom trivia game that rewarded consumers for playing. This approach successfully drove over 52,831 participants and generated more than 336,971 visits to the Scrubbing Bubbles website.

SC Johnson