Case Study: Intuit TurboTax achieves higher engagement and positive sentiment with Community Agency

Intuit TurboTax boosts fan base 35% with Community Agency

The vendor Community Agency was engaged by Intuit TurboTax, which had not effectively communicated with its community for eight months. The challenge was to drive increased awareness, engagement, and relevance on social media for the SAAS brand, a difficult task given the typically ambivalent public conversation around taxes.

Community Agency implemented a holistic 360° strategy to humanize the brand, creating unique content experiences across six social platforms in English and French. The solution included partnerships with micro-influencers, a product sweepstakes, customer testimonials, and active social listening. This approach led to a 35% increase in fan base, a 140-point increase in positive sentiment, a 293% increase in clicks year-over-year, and over 6000 personal engagements.

Intuit TurboTax