Case Study: Häagen-Dazs boosts millennial engagement and premium brand appeal with Community Agency

Haagen-Dazs drives 15,000 walk-ins and 12 million impressions with Community Agency

The customer, Häagen-Dazs, worked with Community Agency to create a pop-up experience that would re-engage millennials and present the brand in a more current and premium light.

Community Agency designed and activated Bar Häagen-Dazs, a physical pop-up space in a high-traffic area. The solution included an immersive brand environment, a grab-and-go station, a coffee bar, and unique menu items like flights of ice cream and boozy floats. This activation attracted over 15,000 visitors and resulted in more than 11,000 transactions. Community Agency's accompanying social media strategy, which utilized influencers and unique content, garnered over 12 million impressions, significantly exceeding expectations.

Haagen-Dazs