Case Study: Graywood Developments drives 2,000+ registrations and rapid sellout with Community Agency

Graywood Developments sells 100 condos in three weeks with Community Agency

Community Agency was engaged by Graywood Developments to create a distinct condominium brand and launch strategy for their project, Peter & Adelaide, in downtown Toronto. The challenge was to break away from the typical, repetitive condo launches in the crowded market and capture a disproportionate share of voice to resonate with both investors and end-users.

To solve this, Community Agency developed an emotive, "Made in Toronto" campaign that focused on a human-centric, persona-driven approach to dispel perceptions of monoculture. The multi-channel strategy included social media placements and search ads, driving traffic to a website and a welcoming sales office. The results were exceptional, with Community Agency delivering 2000+ registrations in four weeks, selling 75% of units on the first day, and achieving a cost per lead 45% lower and a conversion rate 25% higher than industry benchmarks.

Graywood Developments