Community Agency
45 Case Studies
A Community Agency Case Study
The customer, Chateau des Charmes, a winery, was not achieving its desired e-commerce sales, which were primarily driven by existing customers. Their challenge was to increase their online presence, attract new customers, and turn their website into a primary revenue generator. Community Agency was engaged to improve sales by testing creatives and audiences while optimizing the user experience.
Community Agency implemented a full-funnel digital strategy across multiple placements to gather data and identify core and new audiences. Using insights from search, display, social, and analytics, they optimized the e-commerce shop to simplify purchasing and appeal to new demographics. This solution delivered a 7.2% return on investment (ROAS), an 83.8% increase in monthly sales, and a 224% increase in conversion rate for Chateau des Charmes.