Case Study: Caesarstone boosts CTR and conversions with Community Agency

Caesarstone boosts conversions 513% with Community Agency

Caesarstone, a quartz countertop company, wanted to become the top-of-mind leader in the North American market but struggled to generate sufficient website traffic. They partnered with Community Agency to increase awareness and educate both B2B and B2C audiences on their industry leadership.

Community Agency developed an always-on digital marketing strategy using search, display, programmatic, native, and retargeting. They built consumer personas to target in-market customers and used A/B testing with ongoing optimizations. This solution led to a 217% increase in CTR, a 53% drop in average CPC, and a 513% increase in conversions for Caesarstone.

Caesarstone