Case Study: CAA boosts awareness and engagement with Community Agency’s Game of Life experience

CAA boosts website visits by 1022% with Community Agency

The customer, CAA, approached the vendor, Community Agency, with a challenge to increase consumer awareness of its products, services, and partnerships. The initial goal was to create a more engaging and educational experience for its audience.

Community Agency implemented a revamped, fully immersive digital game experience. The solution included social login and sharing, creative partnership integrations, and a move from Flash to an HTML5 platform with a mobile version. The results were significant, with the campaign yielding a 158.8% increase in total viewers, a 1022% rise in CAA website visits, and a 360% increase in unique game plays.

CAA