Case Study: Nett Sales cuts marketing spend and boosts lead generation with CommuniGator

Optimising marketing spend with effective lead generation

Nett Sales LLP partnered with CommuniGator to improve the performance of their customized B2B marketing campaigns. Although channels like LinkedIn and Google Ads were driving traffic, they weren’t generating enough qualified leads to justify the spend, with only 20% of leads connecting with the website.

CommuniGator’s GatorLeads lead generation software was added to Nett Sales’ campaign platform to identify contact details from website visitors and social engagement. Within two months, Nett Sales reported a higher turnover of leads, more opportunities from every marketing channel, and a 50% reduction in marketing spend, with especially improved LinkedIn lead flow and stronger pipeline results.

Nett Sales LLP

Simon West

Partner