Case Study: Red Live Media boosts website ROI with CommuniGator’s GatorLeads

Identifying anonymous leads to produce sales with GatorLeads

Red Live Media, a full-service digital marketing agency, wanted to make better use of the traffic coming to their newly redesigned website. Despite seeing more visitors, they couldn’t identify who those anonymous leads were, what they were viewing, or why they weren’t converting into form fills or calls. They turned to CommuniGator and its GatorLeads product to help turn website visits into measurable sales opportunities.

CommuniGator implemented GatorLeads tracking across Red Live Media’s site, giving the team visibility into visitor identities, activity, lead scoring, company and contact profiles, real-time alerts, and page performance insights. As a result, Red Live Media increased ROI on their new website by 1,927% compared with the previous year, generated more hot leads, improved page content and calls to action, and even expanded their sales team to keep up with demand.

Red Live Media

John Heffernan

Marketing Director