Case Study: Carrenza achieves 8,500% ROI with CommuniGator GatorLeads

By identifying companies with GatorLeads we’ve seen an 8,500% ROI

Carrenza, a provider of high performance, compliant cloud services for government, retail, financial services and SaaS businesses, needed better insight into who was visiting their website. Their existing telemarketing lists were poor quality, and the value of inbound leads from channels like LinkedIn and PPC was unclear, making it difficult to target the right markets or build an effective sales and marketing strategy.

Using CommuniGator’s GatorLeads, Carrenza was able to identify website visitors, see which companies were engaging, and target the right employees with calls, LinkedIn outreach, and lead nurturing campaigns. The results were significant: 25% of sales came from identified website visitors, and Carrenza reported an 8,500% ROI from CommuniGator’s GatorLeads technology.

Carrenza

Matthew McGrory

Managing Director