Case Study: 4D improves lead quality and marketing-sales alignment with CommuniGator

4D - Customer Case Study

4D, a cloud, connectivity and colocation provider, needed to scale its prospecting and marketing beyond a local client base as it grew nationwide. Using CommuniGator’s GatorLeads and full marketing automation suite, 4D wanted a better way to identify website visitors, unify fragmented sales and marketing processes, and give sales a clearer view of lead activity.

CommuniGator implemented an integrated B2B marketing platform connected to Salesforce, combining web tracking, email, workflows and lead management in one place. The result was improved sales and marketing alignment, stronger click-through rates, faster response times, and clearer ROI reporting for campaigns, helping 4D run more efficient lead generation with a small team.

4D

Laura Ongaro

Marketing Director