Case Study: Calgary Zoo boosts digital media and audience engagement with Communicatto Inc.

Calgary Zoo boosts engagement after 2013 flood with Communicatto

The Calgary Zoo, a major North American attraction, faced a significant challenge when a devastating flood in 2013 destroyed much of its communications equipment and suddenly thrust immense pressure onto its nascent social media channels. They required immediate digital media assistance and turned to the vendor, Communicatto, for support and strategic guidance.

Communicatto implemented a comprehensive digital strategy for the zoo, which included defining target audiences, creating a new brand voice, and restructuring their blog with a hub-and-spoke content marketing model. This solution helped the zoo maintain momentum, capitalize on increased attention, and regain control of its communications. As a result, the Calgary Zoo significantly boosted its online presence, audience engagement, and marketing ROI with the assistance of Communicatto.

Calgary Zoo