Case Study: National MS Society boosts awareness and conversions with Communications Strategy Group

National MS Society lifts landing page conversions to 11.8% with Communications Strategy Group

The National MS Society, a nonprofit dedicated to empowering those with multiple sclerosis, faced the challenge of engaging a newly identified population of people living with MS and their support systems. They reached out to Communications Strategy Group (CSG) to develop a healthcare digital marketing campaign to find these potential constituents and provide them with essential resources.

CSG implemented a robust, multi-channel digital marketing strategy that included paid and organic social media, a dedicated landing page, emails, paid search, and native ads. The campaign successfully captured over 4,000 leads, with its landing page converting an impressive 11.8% of visitors. This effort by CSG also generated millions of impressions and established a new, effective content strategy for the Society's future marketing initiatives.

National MS Society