Communication Strategy Group
15 Case Studies
A Communication Strategy Group Case Study
Specialty Smile Partners (SSP), a multi-location pediatric dental and orthodontic practice group, faced the challenge of managing fragmented and uncoordinated digital advertising across its expanding portfolio. They engaged Communications Strategy Group (CSG) to build a unified paid media program to generate new patient leads efficiently and consistently across all markets.
Communications Strategy Group (CSG) built a scalable paid media infrastructure, launching and optimizing campaigns across Google Search, Meta, and Performance Max. The solution delivered over 22,300 patient leads at a 50% reduced cost per lead, averaging $34.25, proving CSG successfully created a high-performance lead generation engine for SSP's growth.