Case Study: SchoolAI builds trust as a student-first K–12 AI leader with Communications Strategy Group

SchoolAI earns 47 media placements in six months with Communication Strategy Group

SchoolAI, a K-12 AI education platform, faced significant skepticism and uncertainty surrounding the use of artificial intelligence in classrooms. Their challenge was to introduce their student-first vision and establish themselves as a credible leader in this highly scrutinized category. They turned to Communications Strategy Group (CSG) for strategic public relations support following their Series A funding.

Communications Strategy Group implemented a strategic PR campaign that began with an embargoed funding announcement to secure high-value national coverage. CSG then extended the narrative by securing educator-centered stories that showcased practical, real-world use of SchoolAI's platform in districts. This approach resulted in 47 earned media placements, an estimated reach of over 292 million, and a 49% share of voice, successfully establishing SchoolAI as a trusted voice in K-12 AI.

SchoolAI