Case Study: Proximity Learning achieves teacher recruitment growth with Communications Strategy Group

Proximity Learning quintupled conversions in 9 months with Communication Strategy Group

Proximity Learning, a leading EdTech company, faced a critical challenge in recruiting certified virtual teachers to meet a surge in district demand due to national teacher shortages. They engaged Communications Strategy Group (CSG) to develop and execute a multichannel, cost-effective digital marketing and PR campaign to reach qualified educators.

CSG implemented a comprehensive strategy that included targeted paid media campaigns across LinkedIn, Instagram, Facebook, and YouTube, along with a PR campaign targeting national and trade publications. This solution generated over 9 million impressions, quintupled conversions quarter-over-quarter, and resulted in over 2,700 teacher applications. The campaign achieved a maximum average cost per application of just $25 and a maximum average cost per hired teacher of $500, significantly exceeding recruitment goals for Proximity Learning.

Proximity Learning