Case Study: OCLC boosts awareness and user engagement with Communications Strategy Group's education PR and digital marketing

OCLC boosts WorldCat.org awareness with CSG across 7 campaigns

OCLC, a global library nonprofit, faced the challenge of generating awareness and new user accounts for the re-launch of its flagship website, WorldCat.org. They engaged Communications Strategy Group (CSG) to develop a go-to-market strategy that would increase sticky traffic, create new user profiles, and drive engagement with the resource.

Communications Strategy Group implemented a cross-channel campaign combining education public relations, digital marketing, and influencer engagement. This included both branded promotions and timely campaigns tied to specific events. The solution resulted in a significant increase in website visits, new user accounts, and high-profile media mentions for OCLC, successfully meeting all of their key objectives.

OCLC