Case Study: MGMA achieves consistent healthcare media coverage with Communications Strategy Group

MGMA earns 40+ media placements in two years with Communication Strategy Group

The Medical Group Management Association (MGMA) possessed valuable data reports for healthcare executives but struggled to consistently earn media coverage for its recurring research releases. The challenge it presented to vendor Communications Strategy Group (CSG) was to make this complex data feel newsworthy and secure media placements in a crowded healthcare trade landscape.

Communications Strategy Group developed a structured, repeatable framework for MGMA that involved identifying timely story angles, building pitch infrastructure, and investing in long-term media relationships. This solution transformed the association into a trusted source for reporters. The results included over 40 earned media placements over two years, achieving an estimated media reach of over 672 million and reinforcing MGMA's authority to its 70,000+ members.

Medical Group Management Association (mgma)