Case Study: ISTE achieves higher website traffic with Communications Strategy Group

ISTE drives 52,000 clicks with Communication Strategy Group

ISTE, a nonprofit focused on accelerating innovation in education technology, faced declining traffic to its EdSurge Product Index website. They turned to Communications Strategy Group (CSG), a K-12 education digital marketing agency, to build a cost-efficient campaign that would drive meaningful traffic and show a measurable ROI.

Communications Strategy Group implemented a hyper-targeted digital campaign using social media ads on Facebook, Instagram, and Reddit, along with search engine marketing. The campaign focused on specific educator audiences and was proactively optimized daily. As a result, CSG drove over 52,000 total clicks to the site, with Reddit ads contributing significantly to the traffic increase, successfully proving a strong return on investment for ISTE.

ISTE