Case Study: IMSE drives literacy growth with Communications Strategy Group

IMSE drives 11+ ROAS with Communication Strategy Group

IMSE, a literacy education organization, faced a challenge in being perceived only as a dyslexia intervention specialist, which limited its growth with district-level decision makers. Their goal was to break free from this perception, establish credibility, and generate demand for their comprehensive literacy solutions. Communications Strategy Group (CSG) was engaged to provide strategic marketing and PR services to address this positioning problem.

Communications Strategy Group implemented a multi-channel solution that included a brand evolution, content optimization, hyper-localized landing pages, earned media, and precision email marketing. This strategic repositioning and integrated execution by CSG delivered significant measurable impact, including an 11+ return on ad spend, over 43,500 training registrations purchased, and more than 11,000 contact form submissions generated.

IMSE