Case Study: Glaucoma Research Foundation achieves greater awareness and audience engagement with Communication Strategy Group

Glaucoma Research Foundation drives 72.1M impressions with Communication Strategy Group

The Glaucoma Research Foundation, a non-profit focused on research and education, faced the challenge of expanding awareness among high-risk audiences for glaucoma. They needed to reach harder-to-engage demographics, make education feel urgent, and convert that awareness into measurable engagement. To address this, they partnered with Communications Strategy Group for an integrated campaign involving public relations, paid digital media, creative services, and web development.

Communications Strategy Group developed the "Your Eyes Say Thanks" integrated campaign, which included targeted digital advertising, PR placements, and a dedicated landing page with downloadable resources. This solution successfully transformed passive awareness into proactive engagement. The results over 11 months included 5,474+ content downloads, 456+ newsletter sign-ups, a 12.61% click-through rate, a $7.14 average cost per conversion, and 72.1 million media impressions, helping the foundation grow its contact database and extend the campaign due to its success.

Glaucoma Research Foundation