Case Study: Draw It to Know It achieves subscription growth with Communications Strategy Group

Draw It to Know It boosts free trial conversions 4x with Communication Strategy Group

The customer, Draw It to Know It (ditki), was experiencing a multi-year decline in platform subscriptions. The core challenge was a broken digital marketing infrastructure with unreliable attribution reporting and disconnected data systems, which prevented them from tracking conversions and making informed marketing decisions. They partnered with the vendor, Communications Strategy Group (CSG), an EdTech marketing and PR agency, to address this.

Communications Strategy Group (CSG) implemented a phased solution, starting with a comprehensive platform audit and an overhaul of the data infrastructure to integrate analytics with payment systems. With clean conversion data in place, they then optimized paid media campaigns across Google and Meta. The results were significant, including a 50% lower CPC, a 32% reduction in trial acquisition cost, and a 10x increase in new accounts, which successfully reversed the subscription decline.

Draw It to Know It (ditki)