Case Study: CorePower Yoga elevates Yoga on the Rocks into a must-do Denver event with Communication Strategy Group

CorePower Yoga sells out Yoga on the Rocks events with Communication Strategy Group

CorePower Yoga, a Denver-based national yoga brand, sought to launch and promote its "Yoga on the Rocks" event series at the iconic Red Rocks Amphitheatre. Their challenge was to sell out the events, position the series as a premier Denver summer activity, and promote their brand ethos of yoga inclusivity. They hired Communication Strategy Group (CSG) for its fitness public relations expertise to achieve these goals.

CSG implemented a multifaceted PR campaign focused on hyper-local media relations, influencer partnerships, and grassroots outreach. This included securing local TV coverage, having instructors demonstrate on air, placing the event in top summer calendars, and engaging a diverse pool of local influencers and bloggers to share their experiences. CSG also secured local Denver personalities to emcee each event. The results were 4 sold-out events, 6 local media personality emcees secured, and significant media coverage generating over 13 million total impressions for CorePower Yoga.

CorePower Yoga