Case Study: ASCD boosts annual conference registrations with Communications Strategy Group

ASCD drives 1,360 conference registrations with Communication Strategy Group

The customer, ASCD, a leading K-12 education company and global provider of professional learning resources for educators, faced declining registrations for its 2023 annual conference. They engaged vendor Communications Strategy Group (CSG), a K-12 digital marketing agency, to develop a strategic digital campaign to promote the event and increase in-person attendance.

Communications Strategy Group implemented a three-phase omnichannel digital campaign featuring targeted messaging and animated creative across Google Search, Facebook, Instagram, and other platforms. The campaign generated 1,360 conference registrations, accounting for nearly 70% of total registrations, with 711 coming from Facebook alone. The display ads achieved a click-through rate 30% higher than the industry average.

ASCD