Case Study: VivaCity builds smart city brand awareness with CommsCo

Vivacity secures 120+ news pieces in 6 months with CommsCo

VivaCity, a pioneering transportation technology company specializing in AI-powered solutions for smart cities, faced the challenge of communicating its value proposition to potential investors, stakeholders, and prospects. To elevate its brand presence, VivaCity engaged CommsCo as its trusted PR partner.

CommsCo implemented a comprehensive PR strategy that included data-driven campaigns, securing broadcast and tier-one media interviews, and creating partnership stories. This approach successfully amplified VivaCity's key messages and supported its international expansion. The results were significant, including over 120 pieces of news coverage in the first half of 2023, features in major outlets like Bloomberg and the BBC, and over 70 million UMVs for its US launch coverage. CommsCo was integral to VivaCity's growth from a tech start-up to a market leader.

Vivacity