Case Study: Varda boosts sustainability awareness with CommsCo PR support

Varda gains 650 LinkedIn followers in 6 months with CommsCo

Varda, an organization founded to accelerate the transition to a nature-positive food system through better data collaboration, selected CommsCo as its PR partner to promote the role of field data in creating efficiency and transparency across the food supply chain.

CommsCo implemented a PR and media awareness campaign for Varda, focusing on regenerative agriculture and climate collaboration. The results included 28 press placements generating over 1.9 million UMVs, significant growth in social media followers, inclusion in prominent sustainability lists, and secured interviews and thought leadership articles in major trade and tier one publications.

Varda