Case Study: Sorted strengthens its ecommerce challenger brand with CommsCo

Sorted generates 240+ pieces of coverage with CommsCo

Sorted, a global leader in delivery experience technology, faced the challenge of cementing its position as a leader within the busy and competitive ecommerce market during a period of soaring online sales. To disrupt the market and build its brand, Sorted engaged CommsCo to deliver a strategic PR campaign.

CommsCo implemented a comprehensive PR strategy that included securing CEO commentary, placing customer stories, generating thought leadership, and launching research-led campaigns like the "Peak Season Staff Squeeze" survey. This approach generated over 240 pieces of coverage in top-tier publications, successfully differentiating Sorted and establishing it as a key name in the delivery technology space.

Sorted