Case Study: Samp achieves media category leadership with CommsCo

Samp secures 30+ media hits in 4 months with CommsCo

Samp, a fast-scaling AI company focused on connected digital twins for the built environment, partnered with CommsCo to establish a new "Shared Reality" media category. The challenge was to differentiate Samp's narrative in a crowded AI market and introduce the company to the UK media landscape.

CommsCo developed a bold messaging platform around the new "Shared Reality" paradigm and crafted media angles on infrastructure resilience and smart asset management. This strategy secured over 30 pieces of media coverage in just four months, establishing Samp as a pioneer in the space. CommsCo also successfully elevated the profile of Samp's co-founder, landing her a spot in a prominent Top 50 Women in Tech list.

Samp