Case Study: SALESmanago strengthens European martech leadership with CommsCo

SALESmanago secures 100+ pieces of UK coverage with CommsCo

SALESmanago, a European SaaS company providing an AI-powered Lifecycle Engagement Platform for eCommerce, enlisted CommsCo as its PR partner. Their challenge was to raise awareness across key European markets, establish category leadership in martech, and position their spokespeople as thought leaders.

CommsCo implemented a comprehensive PR strategy that secured over 100 pieces of organic UK coverage and placed stories in top-tier publications. Acting as a European hub agency, CommsCo provided consistent messaging across markets, supported major corporate announcements, and developed survey-led campaigns. The results included significant media coverage and established SALESmanago's leadership profile, with the client praising CommsCo for being responsive and feeling like part of their team.

SALESmanago