Case Study: First AML boosts UK market presence and media coverage with CommsCo

First AML generates 100+ pieces of coverage in the UK with CommsCo

First AML, a New Zealand-founded company that provides an online anti-money laundering compliance platform, sought to launch its services into the UK market. To raise its profile and support this expansion, the company hired CommsCo to conduct a PR campaign aimed at generating media awareness and establishing thought leadership in the region.

CommsCo implemented a multi-faceted solution that included developing press releases, conducting a survey of accountants and lawyers, and placing thought leadership articles. This strategy successfully generated over 100 pieces of coverage, including features in major industry publications and commentary on new regulations and emerging threats. The measurable impact of this campaign led to CommsCo being secured as a long-term partner with a new PR contract for 2023.

First AML