Case Study: Fairsail achieves brand growth and acquisition momentum with CommsCo

Fairsail wins 2 awards and 8 short-listings with CommsCo

Fairsail, an emerging HR technology start-up, faced the challenge of growing its brand profile and strengthening its position as a challenger to larger competitors in the mid-market multinational sector. To achieve this growth, they partnered with the vendor CommsCo for public relations services.

CommsCo implemented a strategic PR campaign that focused on securing tier 1 press coverage and establishing Fairsail's CEO as a thought leader. The solution involved engaging over 100 key influencers, publishing customer success stories, and entering industry awards. The results were significant: monthly blog views grew to over 1,220, the company gained two new customers directly from PR efforts worth £45k, and the enhanced brand momentum contributed to Fairsail's successful acquisition by Sage.

Fairsail