Case Study: e-days elevates absence management visibility with CommsCo

e-days secures 30+ press hits with CommsCo

e-days, a provider of absence management intelligence software, faced the challenge of elevating the importance of leave and wellness visibility for HR departments, a need greatly accelerated by the shift to remote work during the COVID-19 pandemic. They partnered with CommsCo to promote the crucial role of their software in helping organizations combat issues of wellbeing and productivity.

CommsCo implemented a PR campaign focused on employer concerns around COVID-19, using data to inform HR and business leaders. The solution achieved over 30 pieces of coverage in top-tier publications, including Forbes and The Times, and secured thought leadership placements for the e-days CEO. This significantly extended the e-days brand reach and was credited with encouraging new business leads.

e-days