Case Study: Actus achieves 21 media placements and greater brand awareness with CommsCo PR support

Actus earns 21 media placements in 3 months with CommsCo

Actus, an HR tech firm, faced the challenge of promoting its virtual performance management platform during the rapidly shifting news cycle of the COVID-19 lockdown. The company hired PR agency CommsCo to generate topical news coverage and provide thought leadership for businesses and HR leaders adapting to new ways of working.

CommsCo implemented a proactive PR campaign that capitalized on the weekly news agenda. The solution achieved significant results, including coverage in major national publications like the Daily Telegraph and The Metro, resulting in 12 total articles. This success led to a huge uplift in brand awareness, webinar sign-ups, and web traffic for Actus, compelling the client to extend its relationship with CommsCo.

Actus