Case Study: This Works builds brand awareness in China with Comms8

This Works generates 3.4 million estimated impressions with Comms8

This Works, a British skincare brand focused on wellbeing, faced the challenge of expanding into the China market to increase awareness and drive consideration for its hero product, the Deep Sleep Pillow Spray. The brand enlisted the cross-border marketing agency Comms8 to execute this expansion via an integrated marketing approach.

Comms8 implemented a strategy that included top-tier media outreach, influencer marketing with live streaming, and bespoke content creation across Chinese social platforms. The agency secured coverage in major publications like Marie Claire and Vogue, set up official social media accounts, and created over 570 posts. For This Works, Comms8 generated an estimated 3.4 million impressions, successfully raising brand awareness in the new market.

This Works