Case Study: This Works boosts Tmall sales during 618 and Double 11 with Comms8

This Works drives 8M+ impressions with Comms8 during 618 and Double 11

This Works, a British skincare brand, wanted to expand its market in China, particularly for its Deep Sleep Pillow Spray. Their challenge was to raise brand awareness and drive sales during the massive 618 and Double 11 shopping festivals. They partnered with the vendor Comms8 to achieve this.

Comms8 implemented an integrated marketing strategy that included livestreaming with top KOLs, programmatic audience targeting, social media engagement, and PR outreach. This approach successfully directed potential customers to This Works' online stores. For the vendor Comms8, the campaign achieved over 12 million total impressions, more than 65,000 engagements, and a notable number of sales across the two shopping events.

This Works