Case Study: SLEEEP boosts bookings and brand awareness with Comms8

SLEEEP boosts occupancy from 20% to 63% with Comms8

The customer, SLEEEP, a Hong Kong-based capsule hotel, faced the challenge of launching its new eco-friendly brand and driving bookings in a competitive market. They partnered with the marketing agency Comms8 to build brand awareness and reach their target audience of busy local residents.

Comms8 executed a strategy centered on creating a premium brand identity and conducting targeted PR outreach. This included developing social media content and organizing a press event for top-tier media, which secured widespread coverage. As a result of Comms8's work, the campaign significantly increased SLEEEP's social media following and generated over 27 media placements. The hotel's TripAdvisor ranking rose to #4, and its occupancy rate jumped from 20% to 63%.

SLEEEP