Case Study: Schneider Electric boosts Innovation Summit awareness and registrations with Comms8

Schneider Electric boosts Innovation Summit CTR over 50% with Comms8

The customer, Schneider Electric, a global leader in energy management and automation, faced the challenge of driving brand awareness and registrations for its flagship Innovation Summit event among technology industry stakeholders in Hong Kong and Macau. To meet this challenge, they enlisted the vendor, Comms8, to execute a targeted digital marketing and advertising campaign.

Comms8 implemented a multi-faceted solution utilizing extensive programmatic advertising for broad reach and niche LinkedIn campaigns to target specific decision-makers. They created lively, industry-specific video ads to maximize engagement. The campaign delivered exceptional results, achieving a click-through rate over 50% and outperforming industry benchmarks by 25%. Comms8 also delivered 40% more impressions than planned, significantly lifting brand awareness and image for the event.

Schneider Electric