Case Study: NHS East of England boosts Chinese community vaccination engagement with Comms8

NHS East of England reaches 29.8 million impressions with Comms8

The NHS East of England faced the challenge of promoting vaccination uptake and strengthening connections within the Chinese community across its region. To address this, it partnered with vendor Comms8 on a culturally-tailored Chinese New Year campaign.

Comms8 developed a localized strategy using the message "Have a prosperous year of the Tiger, Wish no virus can affect you!" alongside culturally relevant gifts. The solution was activated across digital paid, owned, and earned media channels. As a result, the Comms8 campaign was highly successful, generating over 34.8 million total impressions and achieving a total impact of 163,000.

NHS East of England