Case Study: Nestle boosts SMA ORGANIC Growing Up Milk awareness in China with Comms8

Nestle reaches 8 million impressions with Comms8 for SMA ORGANIC Growing Up Milk

The customer Nestle, one of the world's largest food companies, faced the challenge of raising product awareness for its SMA ORGANIC Growing Up Milk among parents in China. To address this, Nestle partnered with the vendor Comms8 to promote the product through Chinese media and influencers.

Comms8 implemented a strategy involving PR outreach to major parenting platforms and a KOL marketing campaign that included a Weibo mini-game giveaway. This solution generated over 8 million impressions and secured more than 15 media coverages, successfully expanding the brand's audience pool.

Nestle