Case Study: Montblanc boosts Chinese HNWI engagement in the UK with Comms8

Montblanc drives 100k organic reach in 6 weeks with Comms8

Montblanc, a luxury brand established in 1924, sought to engage a younger, affluent audience. Their challenge was to raise social media engagement and increase footfall to their London stores by specifically targeting UK-based Chinese high-net-worth individuals. To achieve this, they partnered with the marketing agency Comms8.

Comms8 implemented a strategy centered on a brand-matched influencer campaign. This involved recruiting and working with top-tier influencers to create authoritative social media content. The agency also organized two exclusive in-store events in London to provide influencers with firsthand brand experiences. The results were significant: the campaign achieved over 100,000 organic reach with a 2.6% click-through rate from Instagram Stories. Comms8 delivered 155% of the target post quantity and 500% of the target story quantity, while also driving over 1,000 new users to the Montblanc website.

Montblanc