Case Study: Hainan boosts European traveller engagement with Comms8

Hainan drives 10,000 followers and 2 million organic impressions with Comms8

The Hainan tourism department sought to expand its promotion amongst European tourists and tasked the vendor Comms8 with managing its new social media handle and acquiring more fans.

Comms8 implemented a strategy involving bespoke thematic content and a week-long influencer trip for eight Europe-based KOLs. This solution generated significant user-generated content and authentic storytelling. The campaign exceeded its targets by an average of 1077.2%, resulting in over 10,000 new followers, 180,000 engagements, and 2 million organic impressions for Comms8's client.

Hainan