Case Study: DAKS boosts Chinese brand awareness with Comms8 influencer marketing

DAKS boosts Chinese audience engagement with Comms8: 100,000+ views and 850 likes

DAKS, a British luxury fashion brand, sought to increase its brand awareness among young Chinese audiences and attract them to its London flagship store during the important Chinese Golden Week shopping period. To meet this challenge, they engaged the vendor Comms8 for an influencer and content marketing campaign.

Comms8 implemented a bespoke strategy, recruiting influencers in London who matched the brand's identity and had an understanding of UK tourism. They created a product-focused content strategy, having the influencers model selected clothing against a London backdrop to emphasize the brand's heritage. This approach by Comms8 generated over 100,000 content views and high engagement, with over 850 likes and 150 comments.

DAKS