Case Study: CUHK Business School achieves global alumni engagement with Comms8

CUHK Business School reaches 2 million people with Comms8's global anniversary activation

The CUHK Business School sought to generate global buzz and strengthen alumni connections for its 60th anniversary. To meet this challenge, they engaged the vendor Comms8 to launch a global media campaign and organize an offline alumni gathering.

Comms8 implemented a multi-faceted solution that included launching out-of-home advertising in four major global cities and organizing a lunch event in London. The results were highly successful, with the OOH campaign reaching an estimated 2 million people and the events engaging 160 alumni collectively. This strategy by Comms8 effectively strengthened the alumni network and generated significant global engagement for the school's anniversary.

CUHK Business School