Case Study: AVEVA grows brand awareness and pipeline in China with Comms8

AVEVA generates £20.4m+ pipeline with Comms8

AVEVA, a global leader in engineering and industrial software, faced the challenge of accelerating its brand presence in the competitive Greater China market. Their goal was to drive quality traffic and generate hot leads for their newly launched China site. To address this, they partnered with the vendor Comms8.

Comms8 implemented a multi-faceted digital strategy using programmatic advertising, an innovative WeChat retargeting approach, and a cost-effective SEM campaign on Baidu. This solution successfully generated a business pipeline valued at over £20.4 million and increased total traffic to the China site by 84%. The campaign also delivered 16.9 million impressions, significantly raising brand awareness. For its success, Comms8's work for AVEVA won two gold awards at The Digital Impact Awards Asia 2021.

AVEVA