Case Study: AVEVA Achieves 84% of China Site Traffic and £20.4M Pipeline with Comms8

AVEVA drives 84% of China site traffic and £20.4M pipeline with Comms8

The customer, AVEVA, a global leader in industrial software, faced challenges increasing its brand presence and generating quality leads in the competitive Greater China market. The vendor, Comms8, was tasked with accelerating these efforts by driving traffic to AVEVA's newly launched China site using a combination of programmatic advertising, WeChat retargeting, and SEM campaigns.

Comms8 implemented a targeted strategy using B2B programmatic advertising, an innovative WeChat retargeting approach, and a cost-effective SEM campaign on the Baidu network. This solution was highly successful, contributing to 84% of the total traffic to AVEVA's China site and generating a business pipeline worth £20.4 million. Comms8's efforts also delivered 16.9 million impressions to raise brand awareness.

AVEVA